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Guides

Analytics

People, not taps. What each number means and where it comes from.

#The numbers

  • Arrived: people who reached the page.
  • Tapped paid: people who tapped the paid link.
  • Rate: tapped divided by arrived. If one number is going to move your income, it is this one.
  • 18+ passes: people who said yes at the gate.
  • Social taps: people who tapped a social link instead.

Every count is people. A visitor is one visitor however many times they tap. The window is 7, 28 or 90 days, and every number is shown against the same window before it, so a rise or a fall is visible without a calculator.

#Where people came from

Sources are worked out from the referrer and from the in-app browser the visitor arrived in: Instagram, TikTok, X, Reddit, Threads, a search engine, a direct open, and so on. A direct open is usually a link tapped inside an app that hides the referrer.

#When and where

An hour-by-hour chart shows when your people are awake, which is when to post. A world map shows countries, shaded by people. Both cover the same window as the numbers.

#Live

The live view shows the last few minutes: who is on the page now and what they are tapping. It is the view to have open when a post goes out.

#How counting works

No cookie is set when the page loads. The page runs an invisible bot check after it paints; only a visitor that passes gets a cookie, and only then is anything counted. So crawlers, previews and scrapers do not appear in your numbers, and nothing tracks a person who never opened the page. Nothing is sent to Meta, Google or anyone else.

#Getting it out

Export CSV from the analytics page, or read GET /api/v1/stats from a script. The CSV and the API report the same numbers.