Link in bio analytics
for creators.
By the peekin team. Updated . 4 minute read.
Track people, not taps. The numbers that matter are how many people arrived, how many tapped your paid link, and that rate over time. To see which post made money, give each post its own campaign address and put a platform tracking link behind it. Avoid analytics that put third-party trackers on your page.
The numbers worth watching
- Arrived: people who reached the page.
- Tapped paid: people who tapped your paid link.
- Rate: tapped divided by arrived. If one number is going to move your income, it is this one.
- Sources: which app people came from, such as Instagram, TikTok, X or Reddit.
- Time of day: when your audience is awake, which is when to post.
Count people, not taps. One fan tapping five times is still one fan. A tool that counts every tap will make a quiet week look busy.
Numbers that look useful and are not
Total page views mixed with bots. Link pages are fetched constantly by crawlers, preview builders and scrapers. If those are counted, the number tells you nothing. A good tool filters them out before counting.
Clicks on every link in one figure. A tap on your Instagram icon and a tap on your paid link are not the same event. Keep them apart.
Which post made the money
Your link page can see who tapped. Your paid platform can see who subscribed and what they paid. Neither can see both. Tracking links join them up.
- Make a tracking link on your platform for each campaign. OnlyFans, Fansly and Fanvue all offer them in their creator dashboards.
- Give the same campaign its own address on your link page, such as yourdomain.com/?s=reel12.
- Put that address on the post, in the caption, a link sticker or your bio while the post is live.
- Afterwards, compare the taps on your side with the subscribers and earnings on the platform's side.
On peekin, campaigns are on Creator and up, and the tracking link is never written into the page.
The hidden cost of trackers
Many link pages add analytics by putting third-party scripts on your page: Google Analytics, a Meta pixel, a session recorder. Each one is another company that learns who visits your page. A Meta pixel on a link page reports visits straight to Meta.
For an adult creator, that is a strange trade. Our free scanner checks for trackers on any page. A page can count visitors accurately without sending anything to anyone else.
How peekin counts
No cookie is set when the page loads. An invisible bot check runs after the page appears, and only a visitor who passes is counted. Crawlers, previews and scrapers do not show up. Nothing is sent to Meta, Google or anyone else.
You see arrivals, paid taps, the rate, 18+ passes and social taps, over 7, 28 or 90 days, each compared with the period before. There is a live view for when a post goes out, an hour-by-hour chart and a map. You can export a CSV or read the same numbers from the API on Pro and Agency.
Analytics are on Creator (£9.99 a month) and up.
Using the numbers
- Post when your audience is awake, using the hour chart.
- Compare apps by paid rate, not by visits. A smaller source that converts is worth more.
- Test one change at a time: a new button label, a new photo, a new offer. Then watch the rate for a week.
- If visits fall sharply, check your link still works before blaming the algorithm.
peekin can send a Telegram message when visits drop sharply, so a broken link does not go unnoticed for days.
Reading a week of numbers
A single day tells you very little. Look at a full week against the week before, so weekends and posting days balance out.
- Arrivals up and paid rate steady: a post worked, and your page converted the extra traffic as usual.
- Arrivals up and paid rate down: new people arrived who were less interested. Check where they came from.
- Arrivals steady and paid rate down: something on the page or the offer changed. Check every button still works.
- Everything down at once: check the link in each bio still points at your page.
Keeping your own records
Export your numbers once a month and keep them somewhere of your own, such as a spreadsheet. If you ever change provider, your history comes with you, and you can compare the new page fairly with the old one.
Asked most often.
What is a good click rate on a link in bio?
It varies too much by audience and offer to give a fair number. Compare your own rate week to week, and between apps, rather than with anyone else's.
Can I see which Instagram post got me subscribers?
Yes, with a campaign address on your link page and a tracking link on your platform behind it. Then compare the two sets of numbers.
Do link page analytics slow down the page?
Third-party trackers can. First-party counting, done by the link page itself, adds very little.
Check your own page first
The scanner reads any link page the way Meta's crawler does and runs nine checks. It is free and needs no account. If you want a page built this way, the plans start at the price on the pricing page.